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The cognitive psychological process of brand consumption journey: The perspective of neuromarketing

Authors :
Mingliang Chen
Ying Xie
Yutong Liu
Andi Liang
Source :
Advances in Psychological Science. 29:2024-2042
Publication Year :
2021
Publisher :
China Science Publishing & Media Ltd., 2021.

Subjects

Subjects :
Consumption (economics)
Process (engineering)
Mental process
Neuromarketing
Perspective (graphical)
Cognition
Psychology
General Economics, Econometrics and Finance
Cognitive psychology

Details

ISSN :
16713710
Volume :
29
Database :
OpenAIRE
Journal :
Advances in Psychological Science
Accession number :
edsair.doi...........9d0de8a66a5de66ef406edcd2a64ada6

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