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Revisit the formation of destination brand personality

Authors :
Jingqiang Wang
Mimi Li
Cong Li
Dan Li
Guyang Lin
Source :
Annals of Tourism Research. 95:103408
Publication Year :
2022
Publisher :
Elsevier BV, 2022.

Details

ISSN :
01607383
Volume :
95
Database :
OpenAIRE
Journal :
Annals of Tourism Research
Accession number :
edsair.doi...........9ea1db808e0d7260746f4ba800c4e91e
Full Text :
https://doi.org/10.1016/j.annals.2022.103408