Between ‘Postfeminism(s)’: Announcing the Arrival of Fourth Wave

In exploring the roots of postfeminism, from its association with postmodernism to its intersections with the third wave, this chapter offers a brief look into how postfeminism as a concept and a phenomenon has evolved. Links are made between the impact that postmodernism has had on disrupting a feminism equated with homogenizing grand narratives and reliant on the seemingly unified and universal category of ‘women,’ to the emergence of third-wave feminism associated with promoting the individual and the importance of ‘empowerment.’ Postfeminism’s shift from suggesting a new form of feminist politics, to signaling the complete disavowal of feminist initiatives and aims, is charted in order to highlight the complexity of its intersections with both third-wave, and now fourth-wave, feminism.