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Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives

Authors :
N. Craig Smith
Sofia Lopez
Source :
Handbook of Research on Marketing and Corporate Social Responsibility. :219-233
Publication Year :
2014
Publisher :
Edward Elgar Publishing, 2014.

Subjects

Subjects :
business.industry
Perception
media_common.quotation_subject
Corporate social responsibility
Public relations
business
media_common

Details

Database :
OpenAIRE
Journal :
Handbook of Research on Marketing and Corporate Social Responsibility
Accession number :
edsair.doi...........a182bfc4a50dbad21201102ddcad71a7
Full Text :
https://doi.org/10.4337/9781783476091.00019
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