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Influencer marketing and word of mouth

Authors :
Nick Hayes
Duncan Brown
Publication Year :
2008
Publisher :
Elsevier, 2008.

Subjects

Subjects :
Word of mouth
Advertising
Business
Influencer marketing

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........a3cf1618835b9e06a68f5bfd975b79ac
Full Text :
https://doi.org/10.1016/b978-0-7506-8600-6.50018-5
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