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'Keep on Turkin’'?

Authors :
John Hulland
Jeff Miller
Source :
Journal of the Academy of Marketing Science. 46:789-794
Publication Year :
2018
Publisher :
Springer Science and Business Media LLC, 2018.

Subjects

Subjects :
Marketing
Economics and Econometrics
0502 economics and business
05 social sciences
050211 marketing
Business and International Management
Psychology
050203 business & management

Details

ISSN :
15527824 and 00920703
Volume :
46
Database :
OpenAIRE
Journal :
Journal of the Academy of Marketing Science
Accession number :
edsair.doi...........a701f77d919b19ce1f8db876ae27d8d6
Full Text :
https://doi.org/10.1007/s11747-018-0587-4
Full Text Access
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