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Technology devalues luxury? Exploring consumer responses to AI-designed luxury products

Authors :
Lidan Xu
Ravi Mehta
Source :
Journal of the Academy of Marketing Science. 50:1135-1152
Publication Year :
2022
Publisher :
Springer Science and Business Media LLC, 2022.

Subjects

Subjects :
Marketing
Economics and Econometrics
Business and International Management

Details

ISSN :
15527824 and 00920703
Volume :
50
Database :
OpenAIRE
Journal :
Journal of the Academy of Marketing Science
Accession number :
edsair.doi...........a758bfaa65a6673ae4718abf836cfbaf

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