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The influence of self-congruence and relationship quality on student educational involvement
- Source :
- Journal of Marketing for Higher Education. 33:40-57
- Publication Year :
- 2021
- Publisher :
- Informa UK Limited, 2021.
-
Abstract
- While student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is es...
- Subjects :
- Marketing
Class (computer programming)
Higher education
business.industry
media_common.quotation_subject
05 social sciences
050301 education
Education
0502 economics and business
ComputingMilieux_COMPUTERSANDEDUCATION
Congruence (manifolds)
050211 marketing
Quality (business)
Psychology
business
0503 education
Social psychology
media_common
Subjects
Details
- ISSN :
- 15407144 and 08841241
- Volume :
- 33
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing for Higher Education
- Accession number :
- edsair.doi...........a7679dd7334582c9a42301fb88015ea8
- Full Text :
- https://doi.org/10.1080/08841241.2021.1884928