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The influence of self-congruence and relationship quality on student educational involvement

Authors :
Arnold Japutra
Shasha Wang
Ting (Tina) Li
Source :
Journal of Marketing for Higher Education. 33:40-57
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Abstract

While student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is es...

Details

ISSN :
15407144 and 08841241
Volume :
33
Database :
OpenAIRE
Journal :
Journal of Marketing for Higher Education
Accession number :
edsair.doi...........a7679dd7334582c9a42301fb88015ea8
Full Text :
https://doi.org/10.1080/08841241.2021.1884928