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Economic Evaluations of Social Marketing Campaigns
- Source :
- The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
- Publication Year :
- 2021
- Publisher :
- Springer International Publishing, 2021.
Details
- ISBN :
- 978-3-030-14449-4
- ISBNs :
- 9783030144494
- Database :
- OpenAIRE
- Journal :
- The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
- Accession number :
- edsair.doi...........a7d3088cc52df0a271f73be64c37eb8b
- Full Text :
- https://doi.org/10.1007/978-3-030-14449-4_159-1