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The effect of horizontal expansion strategy of social media firms on user’s disconrinuance behavior

Authors :
Kang Inwon
Park Gayoung
Source :
Korea Association for International Commerce and Information. 22:267-289
Publication Year :
2020
Publisher :
Korea Association for International Commerce and Information, 2020.

Subjects

Subjects :
Social stress
Microeconomics
Horizontal integration
Social media
Business

Details

Volume :
22
Database :
OpenAIRE
Journal :
Korea Association for International Commerce and Information
Accession number :
edsair.doi...........a8d695c5e7459fcf444271b4c54e2ef5
Full Text :
https://doi.org/10.15798/kaici.2020.22.4.267
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