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AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
- Source :
- Industrial Marketing Management. 103:61-72
- Publication Year :
- 2022
- Publisher :
- Elsevier BV, 2022.
- Subjects :
- Marketing
Subjects
Details
- ISSN :
- 00198501
- Volume :
- 103
- Database :
- OpenAIRE
- Journal :
- Industrial Marketing Management
- Accession number :
- edsair.doi...........abefd2eba21c6d5f3e66f574a0ef2fe5
- Full Text :
- https://doi.org/10.1016/j.indmarman.2022.03.001