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When positive reviews on social networking sites backfire: The role of social comparison and malicious envy
- Source :
- Journal of Hospitality Marketing & Management. 30:120-138
- Publication Year :
- 2020
- Publisher :
- Informa UK Limited, 2020.
-
Abstract
- Many studies highlight the merits of positive reviews on social networking sites (SNSs), suggesting that consumers tend to consider these to be trustworthy recommendations. This study draws attenti...
Details
- ISSN :
- 19368631 and 19368623
- Volume :
- 30
- Database :
- OpenAIRE
- Journal :
- Journal of Hospitality Marketing & Management
- Accession number :
- edsair.doi...........ac5120c2394ef3f1b51a668542451fb4
- Full Text :
- https://doi.org/10.1080/19368623.2020.1775745