Back to Search Start Over

The vicious cycle of stressors, food advertising and overeating: how stigmatizing anti-obesity PSAs, which precede food commercials, influence subsequent implicit and explicit attitudes toward high- and low-calorie food

Authors :
Annie Lang
Yongwoog Andrew Jeon
Source :
Media Psychology. 24:606-636
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

The present study examined how negative feelings induced by anti-obesity Public Service Announcements (PSAs) influence viewers’ emotional processing of subsequent food commercials. We also investig...

Details

ISSN :
1532785X and 15213269
Volume :
24
Database :
OpenAIRE
Journal :
Media Psychology
Accession number :
edsair.doi...........aefd7aeb18f65b647210e84e7d5c17e1