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Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor

Authors :
Russell N. Laczniak
Les Carlson
Source :
Journal of Advertising. 51:273-275
Publication Year :
2022
Publisher :
Informa UK Limited, 2022.

Subjects

Subjects :
Marketing
Communication
Business and International Management

Details

ISSN :
15577805 and 00913367
Volume :
51
Database :
OpenAIRE
Journal :
Journal of Advertising
Accession number :
edsair.doi...........b1f7186a5e62602e4f926749f21ba0c0
Full Text :
https://doi.org/10.1080/00913367.2022.2049932
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