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Thinking About Applications: Effects on Mental Models and Creative Problem-Solving
- Source :
- Creativity Research Journal. 25:199-212
- Publication Year :
- 2013
- Publisher :
- Informa UK Limited, 2013.
-
Abstract
- Many techniques have been used to train creative problem-solving skills. Although the available techniques have often proven to be effective, creative training often discounts the value of thinking about applications. In this study, 248 undergraduates were asked to develop advertising campaigns for a new high-energy soft drink. Solutions to this problem were evaluated for quality, originality, and elegance. Prior to preparing these advertising campaigns, participants were provided with training in strategies for thinking about the potential applications of creative problem-solutions. It was found that training people to think about the uses of ideas and preparation for idea implementation contributed to the acquisition of stronger mental models and production of advertising campaigns evidencing greater quality, originality, and elegance. The implications of these findings for creative though and creative education are discussed.
- Subjects :
- Value (ethics)
Visual Arts and Performing Arts
Higher education
business.industry
media_common.quotation_subject
Creativity
Creative brief
Creative problem-solving
Advertising campaign
Originality
Pedagogy
Developmental and Educational Psychology
Mathematics education
Quality (business)
Psychology (miscellaneous)
business
Psychology
ComputingMilieux_MISCELLANEOUS
media_common
Subjects
Details
- ISSN :
- 15326934 and 10400419
- Volume :
- 25
- Database :
- OpenAIRE
- Journal :
- Creativity Research Journal
- Accession number :
- edsair.doi...........b3686efa027238f826613a87a0dcbba3