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The Effects of Vietnamese Consumers’ Perceived Korean Wave Brand Localness on the Country Affinity, Consumer Attitude and Purchasing Intention

Authors :
Hye-Ri Lee
Myungsu Chae
Source :
International Business Journal. 30:87-117
Publication Year :
2019
Publisher :
The Korean Academy of International Business, 2019.

Subjects

Subjects :
Vietnamese
language
Korean Wave
Advertising
Business
Purchasing
language.human_language

Details

ISSN :
24659738 and 15982718
Volume :
30
Database :
OpenAIRE
Journal :
International Business Journal
Accession number :
edsair.doi...........b3aebf2b6da3038eb63317fe3f0b9ce2

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