Scale Development of Customer Psychological Contract

This article reviews the relative literatures about the customer psychological contract to develop psychological contract scale. Customer psychological contract has become an important and difficult problem of service enterprises, and it can reflect customers’ value and the deepest level of customers’ needs. Based on the existing related researches, we expatiate the scale of customer psychological contract. And this scale is developed in view of the retailing as the research object. This article uses the widely accepted tool for the development of measurement methods, and develops a reliable and effective scale of customer psychological contract.