Predatory Pricing in India

Everyone has seen many products or services on which there is a huge discount which is offered by a large number of players. It is unbelievable to see how these products and services are offered at throwaway prices. Predatory pricing is a strategy whereby a powerful organization with deep pockets, prices its goods or services at rock-bottom levels so that no rivals can compete with them. The researcher in this paper will analyse the impact of predatory pricing upon the consumer as well as upon the business organization. Further, the researcher will also see the legal position under the Indian Competition Law. Also, the researcher will cover the OLA & JIO case.