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Neural activities during the evaluation of luxury goods-to-service brand extension: An event-related potentials (ERPs) study
- Source :
- Journal of Neuroscience, Psychology, and Economics. 13:127-140
- Publication Year :
- 2020
- Publisher :
- American Psychological Association (APA), 2020.
- Subjects :
- Service (business)
Brand names
Cognitive Neuroscience
Economics, Econometrics and Finance (miscellaneous)
Experimental and Cognitive Psychology
Advertising
Cognition
Behavioral Neuroscience
Neuropsychology and Physiological Psychology
Event-related potential
Brand extension
Business, Management and Accounting (miscellaneous)
Luxury goods
Psychology
Applied Psychology
Subjects
Details
- ISSN :
- 2151318X and 1937321X
- Volume :
- 13
- Database :
- OpenAIRE
- Journal :
- Journal of Neuroscience, Psychology, and Economics
- Accession number :
- edsair.doi...........b7856a63c434fa71f7bbf0ea821ff558