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History of Culture and Consumer Behavior and Future Research Directions

Authors :
Sharon Ng
Angela Y. Lee
Source :
Handbook of Culture and Consumer Behavior
Publication Year :
2015
Publisher :
Oxford University Press, 2015.

Subjects

Subjects :
Political science
Marketing
Consumer behaviour

Details

Database :
OpenAIRE
Journal :
Handbook of Culture and Consumer Behavior
Accession number :
edsair.doi...........b8edb64f52b5c741651682d2b907f16c
Full Text :
https://doi.org/10.1093/acprof:oso/9780199388516.003.0001
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