Trust Evaluation Model of E-Commerce Based on WOT

Authors :: Gu Yue-sheng
Miao Fang
Yan Shi-tao
Source :: 2008 International Seminar on Business and Information Management.
Publication Year :: 2008
Publisher :: IEEE, 2008.
Abstract: Trust has been one of the main factors affecting electronic commerce. Web of Trust (WOT) is a certification system that allows your identity to be validated for use in your personal certificate. On the basis of introducing the concept of WOT, a trust evaluation model is proposed to assist the individuals to establish ldquoWeb of Trustrdquo in online trust domain. This model uses FOAF and can be used as a blueprint to develop e-commerce application.

Subjects :: business.industry
Computer science
Friend of a friend
E-commerce
Certification
computer.file_format
Certificate
World Wide Web
Web of trust
FOAF
The Internet
RDF
business
computer

Database :: OpenAIRE
Journal :: 2008 International Seminar on Business and Information Management
Accession number :: edsair.doi...........b993c119395ebdf6a66486801a53edd2

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