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Click it and buy happiness: does online shopping improve subjective well-being of rural residents in China?

Authors :
Wanglin Ma
Hongyun Zheng
Source :
Applied Economics. 53:4192-4206
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Abstract

There is a growing trend for rural residents to shop online, but little is known about how online shopping is associated with their subjective well-being. To fill this gap, in this study, we estima...

Details

ISSN :
14664283 and 00036846
Volume :
53
Database :
OpenAIRE
Journal :
Applied Economics
Accession number :
edsair.doi...........b9a75650d93bc294d3933e4ca2c2d7c4