Someone like me? Inhaler-users' views of the models who demonstrate inhaler technique

Focal points Patient information leaflets are mandatory, but highly standardised A sample of mainly white English-speaking inhaler-users aged 12 to 87 was asked for their views on the white male models used in a widely used patient information leaflet (n = 48) and a multimedia touch-screen program (n = 57) Of 75 people expressing an opinion, a third (25) said the choice of model mattered to them, and 13 (17 per cent) thought it might matter to some people There were differences between the two methods in terms of engaging information; there was an association between interest in the information and global change in inhaler technique Multimedia enables users to personalise the way information is presented; this could increase acceptability and make information more effective