THE SPECIFICITY OF PROSUMER ON THE INTERNET IN TERMS OF EMPIRICAL RESEARCH

The current business situation has significantly redefined the role of the modern consumer. He has turned from a passive user of goods and services to a conscious partner for businesses. The rapid development of the Internet means that it establishes relationships with other consumers and providers, acting as an Internet prosumer. The aim of the article is to determine the specificity of prosumer behavior on the Internet. For this purpose, a survey was conducted in April and May 2020. The standards of the CAWI technique were observed during the study. The survey results were compiled using the SPSS Statistic program. Statistical relationships were also presented using the Rho Spearman correlation. It has been shown that with the increase in the frequency of online shopping, the contacts with other online buyers increase. Along with the increase in monthly expenses of respondents on shopping on the Internet, the tendency to start communication with other buyers and above-average creativity are growing. Another correlation confirmed statistically indicates that longer time spent on daily Internet activity intensifies establishing contacts with other e-consumers