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Social Media in B2B Sales - Affect on Brand Loyality (Quantitative Research)
- Publication Year :
- 2022
- Publisher :
- Open Science Framework, 2022.
-
Abstract
- This project investigates if the use of social media in b2b marketing affects customers brand loyalty in the finance industry.
Details
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........bce8e47a74c52939aab07aa3e115526c
- Full Text :
- https://doi.org/10.17605/osf.io/qm7xz