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A Study on the Soft Appeal Related to Global Campaigns of Christmas Advertising - Focused on Coca-Cola TV-CM executed between 2001 and 2016

Authors :
Min Suk Kim
Jin Do Hwang
Source :
Journal of The Korean Society of Illustration Research. 60:125-135
Publication Year :
2019
Publisher :
The Korean Society Of Illustration Research, 2019.

Subjects

Subjects :
Political science
Appeal
Advertising
Coca cola

Details

ISSN :
17381541
Volume :
60
Database :
OpenAIRE
Journal :
Journal of The Korean Society of Illustration Research
Accession number :
edsair.doi...........c09bf1bec2869a2188035a19a744ab1d

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