Structural Relationships between Tourists’ Festival Experience, Local Brand Awareness, Local Loyalty, and Purchase Intention of Agricultural Products: Focusing on Participants of Hampyeong Butterfly Festival and Chrysanthemum Festival

Details

ISSN :

12290424

Volume :

34

Database :

OpenAIRE

Journal :

Journal of Tourism and Leisure Research

Accession number :

edsair.doi...........c1c3d5d4a00121a754a9eac85dc8cb94

Full Text :

https://doi.org/10.31336/jtlr.2022.3.34.3.5