The Empowerment of Economic Community After the Action of 212

This research purposes to know the efforts of community economic empowerment after the action of 212 that massively considered as the economic resurgence era. Case study was used as a methodology, which aims to describe the facts about community economic empowerment through 212 marts in the entire area of East Java. The result shows that there are two absolute conditions, which must be fulfilled to build 212 mart. The first condition is the owner of 212 mart must be a Moslem. The second condition is the 212 mart must be built together in a community at least consist of 100 people. The community-based development becomes the difference between the concepts of 212 Mart with the general mart, which is only owned by individuals. 212 Marts are founded from the joint ventures, which are formed by each community in a region or a city (Table I). Profit division from 212 mart is using the concept of portfolio. The calculation of profit division (SHU) is calculated as a whole from all marts, so that when there is one outlet that has better performance than the others do, all investors will enjoy the profit together. Likewise, on the contrary, all investors will lose together if there is cross-subsidy (cross subsidy) between outlets. With a portfolio, investments are diversified so that the risk can be minimized. So that this strength of Ukhuwah Islamiyah, every member feels ownership of 212 mart, they have to invite family or neighbors to buy daily necessities at 212 Mart.