A Research of the Predicament of Chinese Internet Culture—Based on the Biggest Web Literature Website 'Qi Dian'

Chinese web literature ushers its rapid developing period with the global networking. And all kinds of literature networks which is based on Qidian, start to make itself has an explosive expand and increase in the terms of market size and numbers of users, through various kinds of marketing methods. However, now the hidden problems increases sharply in China, which has influenced developing foreground of web literature. This paper analyzes the causes and influence of the web literature with the data analysis, and found three major problems. First is Unique issues in the data age. Second is the problem about China web VIP system. Third is the problem of web literature in too long length. We bring out these problems in order to improve the web literature in China.