Модель оптимізації ризиків благодійної діяльності соціально відповідального бізнесу в умовах гібридної війни

Business in times of conflict, caused by hybrid warfare, has a significant impact on peace. This is based on the interest of business units in continuing business activities and making profits, developing companies, introducing innovations and investment opportunities. An integral part of such a business in a hybrid war is its social responsibility, including the ability to carry out charitable activities. The article examines the identification of risks that cause the phenomenon of hybrid warfare (risk of hostilities, political, informational, social, budgetary, inflationary, economic, religious and humanitarian risks), as well as the identification of business risks in times of conflict (reputational, strategic, informational, territorial, temporal, property, inflationary, investment, moral, legal, social, risk of reduced profitability, insolvency, deterioration of financial stability, political, risk of hostilities, climate, personnel, production, logistics, IT risk, technical, world price volatility, changes in gas prices, fuel, energy, credit, liquidity, changes in interest rates, currency, environmental, the risk of failure to expand business, public risk (municipal), the risk of corruption). Their influence on the enterprise is established. In the context of charitable activities of companies in a hybrid war, a model of risk optimization is proposed, which is based on the model of factor analysis. It is established how the risks of socially responsible business through changes in the budget of charitable activities affect the amount of financial support for such activities and the possibility of its implementation as a whole.