Efficiency of ‘the fourth estate’ in propaganda war - about the scope of one analysis

Analysis of political-propaganda actions of Western media during the Yugoslav crisis with the role in breaking the second Yugoslav state is performed in the paper, on basis of the previously theoretically determined idea of propaganda and political propaganda. By character, it was ?propaganda of war? and in certain intervals it was ?war propaganda?, while the subject of stigmatization were the Serbs, therefore it was decidedly anti-Serbian by the character. Direct occasion for this analysis were scientific researches of Dr. Slobodan Vukovic regarding the Yugoslav crisis, the role of foreign (Austrian, German, British and American) print media in the development of anti-Serbian propaganda as the basis for the breakage of Yugoslavia and the war against the Serbian people and Serbia. In his works (in the period 2000-2018), especially in the last two-volume compound Serbs in the Narrative of the West: ?Humanitarian? NATO Intervention, Vukovic successfully arguments the thesis about the centennial continuous anti-Serbian propaganda and the policy of the West based on it regarding the Serbs, which is the consequence in the greatest extent of the German revanchism for the lost two world wars, but also the result of other interests of the Western forces.