Back to Search Start Over

Sales strategies of car dealers during currency crisis in the Philippines

Authors :
Chen Kuang‐Jung
Source :
Asia Pacific Journal of Marketing and Logistics. 12:22-40
Publication Year :
2000
Publisher :
Emerald, 2000.

Abstract

Describes the findings of a study into sales approaches taken by car dealerships during the slump of the Philippine economy. Covers 287 respondents across 29 dealerships of Japanese manufacturers. Provides rationale for some of the actions taken such as expansion and new models. Suggests that the study opens a new area of possibly more sophisticated research on the Filipino car‐buying pattern with the focus on the buyer, not techniques employed.

Details

ISSN :
13555855
Volume :
12
Database :
OpenAIRE
Journal :
Asia Pacific Journal of Marketing and Logistics
Accession number :
edsair.doi...........c834deffcc41ea1b348d530a928208ae