A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes

Subjects

Subjects :

Marketing

Details

ISSN :

01482963

Volume :

148

Database :

OpenAIRE

Journal :

Journal of Business Research

Accession number :

edsair.doi...........c8ddb650b9bb2961e9e60dbb14b79a9c

Full Text :

https://doi.org/10.1016/j.jbusres.2022.04.064