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Faculty Perceptions of Marketing Journals

Authors :
William T. Neese
G. Tomas M. Hult
R.Edward Bashaw
Source :
Journal of Marketing Education. 19:37-52
Publication Year :
1997
Publisher :
SAGE Publications, 1997.

Abstract

The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing. To aid marketing faculty and administrators in this assessment, the latest perceptions among marketing faculty regarding the relative hierarchical positioning of scholarly marketing journals are reviewed. Besides the overall ranking, the study segments journals along two dimensions: AACSB- / non-AASCB-accredited institutions (American Assembly of College Schools of Business) and marketing doctorate- / non-doctorate-granting institutions. The results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.

Details

ISSN :
15526550 and 02734753
Volume :
19
Database :
OpenAIRE
Journal :
Journal of Marketing Education
Accession number :
edsair.doi...........cbc1aad65eaf1d102c4df46167450ee0
Full Text :
https://doi.org/10.1177/027347539701900105