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Fast Track: A Summary and Reminder of the Marketing and Finance Interface

Authors :
Brian Tilston Smith
Keith W. Ward
Malcolm McDonald
Source :
Marketing and Finance: Creating Shareholder Value
Publication Year :
2015
Publisher :
John Wiley & Sons, Inc., 2015.

Details

Database :
OpenAIRE
Journal :
Marketing and Finance: Creating Shareholder Value
Accession number :
edsair.doi...........cc22fba43175a4c6057bee6f70d3ed36
Full Text :
https://doi.org/10.1002/9781118748664.ch10