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Developing Integrated Global Marketing Communication Programs

Authors :
Philip J. Kitchen
Marwa E. Tourky
Source :
Integrated Marketing Communications ISBN: 9783030764159
Publication Year :
2022
Publisher :
Springer International Publishing, 2022.

Details

ISBN :
978-3-030-76415-9
ISBNs :
9783030764159
Database :
OpenAIRE
Journal :
Integrated Marketing Communications ISBN: 9783030764159
Accession number :
edsair.doi...........cdd5487d2b69c7413b2f6dadf98cf116
Full Text :
https://doi.org/10.1007/978-3-030-76416-6_6
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