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Measuring the Decision to Trust Using Metric Conjoint Analysis

Authors :
Richard L. Priem
Antoinette A. Weibel
Source :
Handbook of Research Methods on Trust.
Publication Year :
2013
Publisher :
Edward Elgar Publishing, 2013.

Details

Database :
OpenAIRE
Journal :
Handbook of Research Methods on Trust
Accession number :
edsair.doi...........ce6c59b3250e2f489307f78f97a6daee
Full Text :
https://doi.org/10.4337/9780857932013.00030