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Effects of Cosmetics Brand Image, Brand Attachment, and Brand Trust on the Brand Loyalty: Verification of Mediating Effects of Brand Attitude
- Source :
- Journal of Cultural Product & Design. 59:197-210
- Publication Year :
- 2019
- Publisher :
- Korean Institute of Cultural Product Art and Design, 2019.
Details
- ISSN :
- 12292834
- Volume :
- 59
- Database :
- OpenAIRE
- Journal :
- Journal of Cultural Product & Design
- Accession number :
- edsair.doi...........d0bca36c38ef9f99a2c4f3c252896dcf
- Full Text :
- https://doi.org/10.18555/kicpd.2019.59.19