Attitudes toward Online Dating among Students Studying in Austria

The aim of this paper is to study attitudes toward online dating among students studying in Austria. We are especially interested in researching the usage of dating sites as well as gender and user status differences in attitudes toward online dating among these students. The results, gathered through empirical research, show that these students do not have positive attitudes toward online dating. Some gender and user status differences were also identified. According to the results, specific profiling for the target group is offered on the basis of their attitudes to online dating; such information can be very helpful for online dating providers and advertisers.