Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience

MLA

William J. Lundstrom, et al. “Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.” Journal of Marketing Management, vol. 15, July 1999, pp. 485–93. EBSCOhost, https://doi.org/10.1362/026725799785045879.

APA

William J. Lundstrom, Jack A. Chopoorian, & D. Steven White. (1999). Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience. Journal of Marketing Management, 15, 485–493. https://doi.org/10.1362/026725799785045879

Chicago

William J. Lundstrom, Jack A. Chopoorian, and D. Steven White. 1999. “Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.” Journal of Marketing Management 15 (July): 485–93. doi:10.1362/026725799785045879.