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Product Diversification in the U.S. Pulp and Paper Industry: The Case of International Paper, 1898–1941
- Source :
- Business History Review. 75:467-505
- Publication Year :
- 2001
- Publisher :
- Cambridge University Press (CUP), 2001.
-
Abstract
- During the years 1918 to 1941, International Paper (IP) launched a massive product diversification effort. Engineered by three successive presidents, diversification turned the company from a newsprint producer based in the northeastern United States into an international manufacturer of southern kraft grades, Canadian newsprint, hydroelectric power, and specialty papers. With the exception of kraft paperboard and converted products, however, the new product lines failed to provide IP with a firm foothold in markets for consumer nondurables, where nimbler competitors thrived even during the 1930s. IP and firms in other “maturing industries” that clung to traditional products and stagnant markets contributed to the length and severity of the Great Depression.
- Subjects :
- Paperboard
History
business.industry
Competitor analysis
International trade
Diversification (marketing strategy)
Economy
Hydroelectricity
visual_art
New product development
Newsprint
Economics
visual_art.visual_art_medium
Great Depression
Business, Management and Accounting (miscellaneous)
Business and International Management
business
Kraft paper
Subjects
Details
- ISSN :
- 2044768X and 00076805
- Volume :
- 75
- Database :
- OpenAIRE
- Journal :
- Business History Review
- Accession number :
- edsair.doi...........d373a2f77586e1a9d7d671204302341a