The Business of Business Schools

This article seeks to compare the deliveries promised by the main Business Schools with those expected by the students, in order to improve the administrative processes in use by the Institutions. This is a systematic review of the literature, accompanied by exploratory empirical research, which describes the state of the art and the potential for innovation in relation to the management processes of business schools in relation to market expectation. Five attributes relevant to the success of business schools were identified, namely: provision of managerial learning; organizational flexibility; strategic performance measure; impact and outcome. this is an unprecedented study, at the national level, aimed at improving the management processes of the Business Schools of Rio de Janeiro. The results are limited to the case under study.