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Feedr (A)
- Publication Year :
- 2022
- Publisher :
- London Business School, 2022.
-
Abstract
- The case describes the journey of Riya Grover and Lyz Swanton as they launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr provided nutritionally healthy food to the workplace by leveraging technology to drive personalisation in choice and scale. Case A follows the female founders as they pursue their first fundraising. The goal was to build a B2B2C platform offering workplaces a set of curated healthy food offerings from selected vendors. The case provides insights into Feedr's unique selling proposition (USP) in the face of successful scale-ups such as Deliveroo, Uber Eats and others. The majority of the case focuses on the fundraising process and the science and practice that goes into setting the valuation of a seed-stage startup.<br />LBS Case Code: CS-21-005
- Subjects :
- FOS: Economics and business
Subjects
Details
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........d827425f9231f3b09340803aaf0f6c81
- Full Text :
- https://doi.org/10.58018/cqts9425