THE CONCEPT OF THE WORD «BEHAVIOUR» AS A LINGUA-CUL- TURAL PHENOMENON IN ENGLISH

The meaning of the word behaviour is very ancient and se- mantic valency of this word is very high. The ability to combine with other words especially with adjectives and adverbs classify this word to highly collocative words. In spite of the fact this word can't make up new words and is not very productive it can gain new meanings in different spheres of usage such as Economics, Biology and Phsycology. The cocept of this word is much wider than the meaning of this wors as there exist hundred od words which can express the meaning of the word "behaviour" or have similar semantic core. The realization of this concept can be various de- pending on the syntax constructions and context. The most interesting ex- pression of this concept can be noticed in proverbs and sayings as the reflexion of behaviour norms and rules of socialisation.