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EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA COCREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

Authors :
Pekka Mattila
Elina Korpela
Elina Koivisto
Laura Perjo
Source :
Global Fashion Management Conference. 2017:266-267
Publication Year :
2017
Publisher :
Global Alliance of Marketing and Management Associations, 2017.

Subjects

Subjects :
Exhibition
Brand identity
Co-creation
Social media
Advertising
Business

Details

ISSN :
2288825X
Volume :
2017
Database :
OpenAIRE
Journal :
Global Fashion Management Conference
Accession number :
edsair.doi...........df2b355b0285286d067e2d37ded84fce
Full Text :
https://doi.org/10.15444/gfmc2017.04.01.04
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