Understanding trust and perceived risk in sharing accommodation: an extended elaboration likelihood model and moderated by risk attitude

Authors :: Yuan Tian
Honglei Zhang
Yifei Jiang
Yang Yang
Source :: Journal of Hospitality Marketing & Management. 31:348-368
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: Facing the rapid expansion of the sharing economy, it is essential to understand the trusting mechanism in the P2P sector and its consequence on the perceived risks. This study extends the elaborat...

Subjects :: Marketing
Microeconomics
Risk perception
Sharing economy
business.industry
Rapid expansion
Tourism, Leisure and Hospitality Management
Business
Accommodation
Mechanism (sociology)
Management Information Systems
Elaboration likelihood model

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