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Sponsored search theory: How is it going?
- Source :
- 2010 IEEE International Conference on Emergency Management and Management Sciences.
- Publication Year :
- 2010
- Publisher :
- IEEE, 2010.
-
Abstract
- With its billions of dollars to search engine providers, sponsored search has been one of the hot topics of electronic commerce not only in practice but also in academy in recent years. We present some main progresses in sponsored search theory, including auction mechanism and click fraud. We also propose some suggestions to the future research.
Details
- Database :
- OpenAIRE
- Journal :
- 2010 IEEE International Conference on Emergency Management and Management Sciences
- Accession number :
- edsair.doi...........e0346b8d50fd59f94454b16c6528cae5