Cite

New developments in global consumer behavior and marketing strategy: Introduction to the special issue

MLA

Michel Laroche. “New Developments in Global Consumer Behavior and Marketing Strategy: Introduction to the Special Issue.” Journal of Business Research, vol. 67, Mar. 2014, pp. 225–27. EBSCOhost, https://doi.org/10.1016/j.jbusres.2013.05.007.



APA

Michel Laroche. (2014). New developments in global consumer behavior and marketing strategy: Introduction to the special issue. Journal of Business Research, 67, 225–227. https://doi.org/10.1016/j.jbusres.2013.05.007



Chicago

Michel Laroche. 2014. “New Developments in Global Consumer Behavior and Marketing Strategy: Introduction to the Special Issue.” Journal of Business Research 67 (March): 225–27. doi:10.1016/j.jbusres.2013.05.007.