Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective

Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.