The effects of cultural distance on online brand popularity

MLA

Moon-Yong Kim, and Sangkil Moon. “The Effects of Cultural Distance on Online Brand Popularity.” Journal of Brand Management, vol. 28, Jan. 2021, pp. 302–24. EBSCOhost, https://doi.org/10.1057/s41262-020-00227-1.

APA

Moon-Yong Kim, & Sangkil Moon. (2021). The effects of cultural distance on online brand popularity. Journal of Brand Management, 28, 302–324. https://doi.org/10.1057/s41262-020-00227-1

Chicago

Moon-Yong Kim, and Sangkil Moon. 2021. “The Effects of Cultural Distance on Online Brand Popularity.” Journal of Brand Management 28 (January): 302–24. doi:10.1057/s41262-020-00227-1.